Panathinaikos B.C.

Headed the digital transformation project of the club, with the assistance of Euroleague.

In two years, Panathinaikos increased performance on all 8 categories (Ticketing, Arena, Merchandising, Owned Media, CRM, BI, Operations, Innovation) of the Digital Readiness Assessment of Euroleague.


Redesigned and redeveloped all the merchandising strategy of Paoshop (new flagship store, new webstore, etc.), the retail branch of Panathinaikos BC.

In less than two years, Paoshop become the second-best merchandising branch of Club, in Euroleague’s Digital Readiness Assessment.

Pizza Fan

Developed a complex Google Analytics system, with advanced custom solutions.

Along with the Pizza Fan data team, we redesigned the whole metrics and monitoring system, introduced new custom audiences, and developed a series of solutions on Google Analytics, Firebase, GA4 and Tag Manager

Tsakiris Mallas

Developed the online strategy of the leading footwear brand from the beginning.

Redesigned the websites, the processes, the customer experience and introduced new metrics models.

TM’ s webstore was named ‘Best Fashion eShop’, at the Evolution Awards 2017

Funky Buddha

Assisted on the development of a new digital strategy of the famous fashion love brand.

Launched a new webstore, developed a new tag management and analytics setup, fully tracking every event, and optimizing the web property with constant A/B tests, heatmaps and online customer surveys.

Al Batha Group

Al Batha is a group comprised of 25 autonomous companies, from automotive and healthcare to electronics, FMCG and real estate.

Worked along with the Al Batha eCommerce team to develop new web stores and online measurement plans for the retail companies of the Group.

fotis antonopoulos

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