Hi there,


an advisor in eCommerce and online Customer Experience

Who is FOTIS

Fotis is a technology enthusiast with over 20 years of experience in ecommerce.

He has held various managerial positions (GM, Director of eCommerce, Digital Manager, etc.) in large organisations, such as Panathinaikos BC, Fais Group of Companies (Under Armour, Puma, Hogan), DPG Media (CNN, Queen, etc), Ancient Greek Sandals, Tsakiris Mallas, etc. 

He has been awarded with over 25 industry awards for his projects, amongst which the awards for ‘Digital Strategist’ (2019), ‘Digital Manager of the Year (2016)’ , ‘eCommerce Manager of the Year’ (2015) and Platinum eVolution Award on eCommerce (2021).

Fotis has also served as a board member at the Greek eCommerce Association for over 7 years, 3 of which as a President and is a frequent keynote speaker on various ecommerce-related events.


Discover how you can become more efficient with your online presence

Having a 20-year experience on building leading ecommerce properties, I have developed a series of processes and frameworks, from data analytics and web development to conversion optimization and enhanced online customer experience.

Firstly, we will audit your metric system to correct any tracking issues. Then we will adjust and enhance your analytics to match your needs. And finally, we will create a custom measurement plan to your needs.

Once we have a proper tracking system, we will dive into data to discover what we need to develop. We will create new custom solutions that will aim on increasing sales, conversion rate and all the important KPIs

Having finished all the necessary implementations (data and technological), we will begin the optimisation process.

We will use a series of tools and processes to identify not only the ‘where’s and the ‘what’s of online consumer behavior, but also the very important ‘why’s. Based on that, we will initiate an optimisation strategy, to make online sales more efficient.

Having created a user base, we will focus on properly segmenting it, analyse the personas and their behavior and focus on retaining the most important customers, reduce churn and increase customer lifetime value


Companies I have worked with, in various eCommerce projects

Fotis talks about

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Fotis writes about


Some Reasons to celebrate



Digital Strategist of the Year (eBusiness World Conference, 2019)
eCommerce Manager of the Year (eBusiness World Conference, 2016)
Digital Manager of the Year (eBusiness World Conference, 2015)

Evolution Awards

Platinum Award in eCommerce (2022)
Best Pharma and Beauty eShop - Gold Award (2022)
Best Greek eShop - Gold Award (2015)
Best Fashion eShop - Gold Award ( 2015, 2016, 2019)
Best Customer Experience - Gold Award (2013, 2015, 2016)
Best Innovation - Gold Award (2016)
Best Design/Aesthetics - Silver Award (2015)
Best Mobile eShop - Silver Award (2015)
Best CPC Campaign - Gold Award (2015, 2016)
Best Customer Support Team - Gold Award (2013)
Best Overall eCommerce Strategy - Gold Award (2012)

Business IT Excellence

Best eCommerce Practice (2015)
Best eCommerce Practice (2014)

Other Awards

Best eTailer of the year (eBusiness World Awards, 2021)
Best Performance Marketing - Gold Award (Peak Awards 2019, 2020, 2021)
Most Responsible Business in Pharma (Responsible Business Awards, 2021)
Best Fashion eShop - (eBusiness World Awards 2014)
Best Use of Internet for Sales - Gold Award (Sales Excellence Awards, 2016)
Best Use of Internet for Sales - Gold Award (Sales Excellence Awards, 2015)
Best mCommerce strategy - Gold Award (Mobile Excellence Awards, 2015)

Get in

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